Simple SEO Overview

  • Keywords researched
  • Competition analysis complete
  • Niche phrases found
  • Well written site code
  • Correct HTML signposting
  • Copy optimised for web
  • Balanced keyword distributon
  • Submittal of site to main directories
  • Submittal to industry specific directories
  • Link building
  • Link baiting
  • Unique 'sticky' content added
  • Social Networking
  • Viral and Blog work
  • Analyse traffic data
  • Analyse position report
  • Continue link building
  • Have a little patience
  • Reap the Rewards!

Search Engine Optimisation

Search Engine Optimisation 101

Google wants to give its users the most helpful experience possible. They want to give you what you are looking for as soon as possible with the most relevant site at the top. It's really that simple. Google works hard to make sure that the correct results are at the top of the page with less relevant results in subsequent pages. Google still has its flaws as it operates entirely automatically but we all agree that they're doing a pretty good job of it.

Gone are the days when you could insert thousands of meta keywords, cram your site with hidden text and buy hundreds of domains and point them all to your front page. Google has come a long way since 1998 and the only way to get top of Google now is to earn that top spot.

We all know that there's little point having an all-singing all-dancing site on page 5 of Google as no one will ever see it. The way to the top is to become the authority on your chosen subject and earn your rightful position in the search engine results. It does take time, and it's a lot of hard work but when you make it you will see insane amount of traffic arriving at your site and you'll start making some serious sales.

Contact us about SEO now

SEO with adamantean

The Right Way

When we carry out SEO on your behalf we NEVER do anything that can harm your site. Google may be automated but it is so sophisticated now that if you get caught employing 'unethical techniques' then your site will be flagged and penalised accordingly.

All SEM carried out by us is done in-house and by hand. We don't pass off our work to India and we certainly dont use feeble tools such as automated link submission scripts that post your links on irrelevant sites and cause you more harm than good. We help you gradually earn Google's respect and guide you towards claiming the respect you deserve. We always expect to give our client decent results within 6 - 9 months so call us on 0845 257 0725 to get the ball rolling.

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Search Engine Market Share - UK
  • 90.00% - Google
  • 5.78% - Yahoo
  • 2.98% - Bing
  • 1.24% - Others Combined
  • Source - Impact Media March 2010
PPC - Pay per Click

We recommend PPC or Pay per Click only as a short term strategy. Within minutes you can rank at the top of Google, but it will come at a price. Each time a user clicks on your 'sponsored link' you will be paying an average of 50 pence. With an average conversion rate of around 5% you can expect 5 in every 100 visitors to become customers.

By carefully looking at your profit margin you can then determine whether or not it is worth your while spending £50 to get 5 sales through the door, taking into account the lifetime value of the customer, and not just the initial sale. This is PPC at its most simple, and there are hundreds of ways to make PPC work for you but it should ALWAYS be viewed as a short term approach to be used until your site ranks well within the natural listings.